I helped develop a logo and brand language, based on an original drawing by the owners' daughter, that celebrates their love of camping and joy of making hand-crafted gelato for humans and our canine friends.

See the original drawing below.

No Quarter is an exclusive wine club that features spectacular wine, special events and club benefits for the sophisticated wine enthusiast. The founders requested a refined and minimal branding statement for their wines. Dionysus, the Greek god of wine, is featured on the coin on the front of the bottle, leaving a memorable impression of this very special wine experience.

Dionysus illustration by Saul Flores

Graphics for a Boston Whaler in Boston, MA. called the Argo. The clients wanted a logo and graphics for the sides of the boat that were inspired by old sea stories.

The Desoto Reds is a local indie band known for thoughtfully quirky lyrics and instrumentation inspired by the sounds of the 1990s. For their upcoming album, they needed artwork that would capture their distinctive style and serve as the foundation for a cohesive visual identity. I designed the album cover and extended the concept across social media graphics, promotional posters, and T-shirt designs, creating a unified brand system to support the band’s next creative chapter.

Carol Ladewig, an established visual artist, commissioned a new brand identity to strengthen her professional presence and increase visibility in a highly competitive art world. She wanted a logo and business card system that reflected the key concepts that inform her work: color, time, grids, and flowcharts. Drawing from these themes, I designed a circular mark that suggests structure, movement, and interconnected ideas. The resulting identity is both professional and conceptually aligned with her artistic practice.

The winemaker, Matt Smith, was after a label that expressed tradition in a modern and clean way. The blacksmith logo has been foil stamped in silver or printed with metallic ink as a nod to the raw materials used in the craft.

Matt then launched a new line of wines inspired by vintage propaganda art, celebrating the strength and spirit of women.

Illustrations by Yujin Kiem

This is a rebrand project for an organic no till farm operation in Fairfield. The clients wanted an updated professional and clean look to their logo and brand language, that still retains a subtle hand crafted feel.

Through event graphics, seasonal campaigns and marketing materials, I wanted to bring a fresh and modern look to this community college and highlight the vital and diverse campus community.

Creative Direction by Barbara Cella

I have worked with Bartholomew Park Winery, an established winery in Sonoma, California, to evolve their print materials for their Wine club members and tasting room guests.

From wine maker, Matt Smith of Blacksmith Cellars, comes a line of white and rose wines with a modern Art Nouveau spirit. The colors of the labels reflect the character of the wine.

Illustrations by Yujin Kiem

Inspired by large, eight tentacled creatures, these labels celebrate vintage sea yarns of adventure into unknown depths. Consumers are drawn to the bold illustrative designs and are embraced by delicious and full-bodied wines.

Illustrations by Yujin Kiem
 

Various catalogs for Specialized bicycles.

Co-designed with Sarah Lindsey

Creative Director: Dennis Crowe, VehicleSF

The bottles celebrate the wine makers passion for detail and the wine making process. On the front the topographic map label art indicates the exact location of the winery and the back graphically describes the entire wine making process.

Los Medanos College has an award winning drama department that puts on vital and culturally important plays on a wide range of topics. These posters are used in the marketing of the plays and give the public their first glimpse into the vibrant productions.

Creative Direction by Nick Garcia